Basecamp: The Spark Behind Tulsa’s Startup Boom
Establishing Tulsa’s Entrepreneurial Hub
When the George Kaiser Family Foundation launched 36 Degrees North, Tulsa lacked a centralized space designed specifically for entrepreneurs, startups, and remote professionals. The buildout of 36 Degrees North Basecamp, located within the Universal Ford Building just off historic Main Street, provided a dedicated environment where ideas could take root and businesses could grow. Lilly Architects designed the space to balance functionality with adaptability, ensuring it could support a broad spectrum of work styles and business needs.
A Thoughtfully Organized Workspace
The 11,400-square-foot layout was carefully structured to facilitate both collaboration and focused work. A welcoming front-of-house area featured a reception desk, a large classroom for events and training sessions, and two small meeting nooks that provided comfortable spaces for impromptu discussions or individual work. A central conference room, flanked by two meeting rooms and adjacent restrooms, acted as the organizational anchor, naturally dividing the public-facing areas from the private workspaces beyond.
Flexible Spaces for Diverse Work Styles
Beyond the shared meeting spaces, the workspace offered a range of environments tailored to different working styles. Fourteen private offices provided dedicated areas for small teams and individual entrepreneurs, while open seating zones, a quiet room, and a pitch room supported both independent work and professional presentations. The break room and informal lounge areas encouraged connection and conversation, reinforcing the sense of community that defined 36 Degrees North.
Industrial Character with Modern Functionality
A notable design feature was the incorporation of industrial elements into the workspace, maintaining the integrity of the building while introducing modern functionality. Most striking was the repurposing of an old vehicular lift—once used to move Model T’s—into two built-in booths, demonstrating an innovative approach to reusing existing infrastructure while creating unique, semi-private meeting areas.
An Adaptive Legacy for the Future
For nearly nine years, Basecamp played a critical role in shaping Tulsa’s entrepreneurial landscape, providing an adaptable and well-supported workspace for a growing community of innovators. As 36 Degrees North evolved into Gradient and consolidated its operations into a new, expanded headquarters, Basecamp transitioned to its next chapter, now serving NYU as of 2025. The design’s inherent flexibility ensures that the space will continue to serve its users, supporting education, collaboration, and growth for years to come.