Preserving Tulsa’s creative pulse, reimagining its potential - On Studio Row is a bold transformation of a once-utilitarian space into a vibrant cultural anchor.
Revitalizing Tulsa’s Creative Core
In the heart of Tulsa’s emerging cultural district, On Studio Row bridges the past and future, repurposing a mid-century gas station and warehouse into a dynamic hub for arts, music, and community engagement. This project reflects Tulsa’s artistic heritage while positioning it among creative destinations like Austin and Nashville. Through thoughtful design, Lilly Architects ensured this space not only preserves the original structure's identity but also amplifies its role in the city’s creative evolution.
Honoring the Past While Embracing the Future
On Studio Row preserves the industrial character of its origins, celebrating the building’s exposed brick walls and steel framework while integrating modern design elements. More than a restoration, this is a reimagining. Open and flexible spaces accommodate a range of creative uses, from retail and dining to studios and performance venues. Designed with adaptability in mind, the site continues to support Tulsa’s thriving creative community.
Creating a Walkable Cultural Destination
A once-overlooked site dominated by asphalt and concrete now thrives as a pedestrian-friendly environment. New pathways and landscaping soften the urban edges, inviting visitors to explore. Prioritizing walkability and connectivity, the design seamlessly integrates with Tulsa’s broader vision for an interactive and engaging Studio Row corridor.
Blending Historic Character with a Modern Vision
Materiality plays a key role in telling the story of transformation. Original textures remain, enhanced by thoughtful contemporary elements that strike a balance between past and present. Improvements to the streetscape redefine how visitors experience the space, creating natural gathering points, encouraging exploration, and strengthening the district’s creative identity.
Shaping a Cultural Landmark with the Egg Sculpture
Anchoring the site is The Egg, a striking sculptural landmark inspired by Tulsa’s deep musical roots and the legacy of Shelter Records. More than a visual statement, this twenty-foot icon reflects the city’s ongoing cultural evolution. A tribute to Tulsa’s creative past and a symbol of its future, The Egg invites visitors to engage with the city’s dynamic artistic scene.
Designing Spaces that Adapt to Creativity
Open layouts, high ceilings, and abundant natural light create an inviting atmosphere. A balance of raw industrial elements and warm finishes ensures the interiors remain adaptable, whether serving as a lively café, a performance venue, or a creative workspace. Designed for versatility, these spaces evolve alongside the community.
Supporting a Thriving Creative Ecosystem
More than a physical transformation, On Studio Row is an investment in Tulsa’s creative future. By providing adaptable spaces for artists, entrepreneurs, and visionaries, the project nurtures innovation and collaboration. The seamless blend of indoor and outdoor environments supports a lively, connected experience, positioning Tulsa as a must-visit cultural hub. Public art installations, community programming, and pop-up activations ensure the space remains vibrant and ever-evolving.
Inspiring Future Growth in Studio Row
On Studio Row is a catalyst for continued growth. Built with durable materials and designed for evolving uses, the development ensures its relevance for years to come. More than a revitalized space, this transformation sets the stage for a future where preservation and progress work together to strengthen Tulsa’s creative and cultural fabric.
Defining Tulsa’s Rise as a Creative Destination
Tulsa is stepping onto the national stage as a cultural hotspot, and On Studio Row embodies this evolution. With its seamless blend of architectural heritage and forward-thinking design, the project tells the story of a city embracing its creative future. As Tulsa’s artistic landscape flourishes, On Studio Row stands as a defining landmark where history, innovation, and community come together.